This blog post was originally published on the MoneyGeek.ca blog by Jin Choi. The website no longer exists, but Jin has graciously allowed us to re-publish his research for the benefit of future investors forever.
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I started this blog in the year of 2013. I was a bright eyed newbie entrepreneur at the time, with the ambition to create a robo-advisorbefore the term "robo-advisor" was even a thing. But instead of raising a whole bunch of money to create a robo advisor, I wanted to test out the concept first. So, I created MoneyGeek, a platform to help DIY investors.
It was only after launching MoneyGeek that I started to understand how hard running a business is. I struggled in particular with how toget MoneyGeek's name out. I realized that it didn't matter if I offered the best product or service in the world. If people didn't know about it, I wouldn't be able to build a business.
It was at this point that I decided to create the blog section of MoneyGeek. I resolved to try to give free education in order to attract people to my site.Writing the first few articles was painful and time consuming -I had a lot to grow as a writer, but I steadily improved and so did my web traffic. At its peak, MoneyGeek drew 300 unique visitors a day, placing it as one of the more highly trafficked finance blogs in Canada.
But alas, it wasn't enough. I concluded that MoneyGeek's business wouldn't scale, so I stopped pursuing it as a business a few years ago. But I didn't want to abandon the loyal readership I had built, and I enjoyed writinganyway, so I kept at the writing.
Fast forward some months, I started a new business creating custom software for quantitative investment managers, which I in mymoment of vanity named ENJINE. This business is doing much better, and we're now up to 6 full timers.
Unfortunately, running ENJINE, as with running most other types of business, is all consuming. I've therefore found myself wishing I didn't have to write articles on MoneyGeek, not for any lack of enjoyment, but purely for lack of time. I've also come to realize that ENJINE, just like MoneyGeek, would not grow if I don't tell other people about it.
So after much consideration, I've decided to move this blog to https://www.enjine.com/blog/. Starting today, I will stop posting new articles on this site. If you want to checkout my new articles, please go straight to enjine.com instead. This way, I get to keep my commitment to continue blogging, and I get to spread the word about ENJINE.
I'd like to thank my regular readers for your continued support. I'mamazed by the quality of readership that this blog continues to draw. This blog is read by statisticians, programmers, engineers and other highly sophisticated members of our society. I hope that I can continue to give value to you through the new blog.
This blog post was originally published on the MoneyGeek.ca blog by Jin Choi. The website no longer exists, but Jin has graciously allowed us to re-publish his research for the benefit of future investors forever.
